Philippe Borremans is an independent public relations consultant specialising in Crisis and Emergency Risk Communications working for organisations like the WHO, PAHO and ECOWAS. Before moving to Morocco, and later to Portugal, he was Chief Social Media Officer and CSR coordinator at Van Marcke Trading Group in Belgium. During ten years he held several communications positions at IBM, including Corporate and Online Communications on national and European level. He started his PR career at Porter Novelli International in Brussels. Philippe is a regular guest lecturer at several universities in Morocco, France, Italy and Belgium. He is currently serving his second term as Member of the Board at IPRA.