Mitch Carson Bio: Mitch’s background includes starting his first business in college and selling it for more than 7 figures USD by the age of 28. His second startup with partners (Planet Recycling, Inc.) was sold in 1993 to Waste Management for an undisclosed sum. He started Impact Products Marketing in 1997 and grew its sales by speaking throughout the USA pitching advertising services to professional practices of lawyers, doctors, dentists, chiropractors, and real estate professionals. He found it made any business grow exponentially faster by mastering the use of selling one to many versus one on one. This simple twist in marketing grew Impact Products to a business generating more than $10,000,000 USD in less than 3 years.
He has written two books and was published in 2008 by John Wiley and Sons with “The Silent Salesmen.” It was translated into German and sold more than 16,000 copies in a niche market.
Education: BA in Communications from the University of Southern California. He later went back to school to earn a MBA with an emphasis in Marketing.
Impact Products Marketing was formed in 1997 as a Subchapter S corporation in Los Angeles, California, USA. The assets (clients, salespeople and staff) of the promotional advertising unit, trade show display division and advertising clients were sold to HALO Corporation in 2008. The details of the sale were held private. The name remained property of Mitch Carson.
Accomplishments: Trained over 600 speakers, authors, coaches, consultants, CEOS and coaches reach their goals. Many have gone on to be NY Times bestselling authors, Wall Street Journal Authors. Many have been able to experience a life transformation, as few are able to actually see, experience and realize their personal power in a 5-day experience. Many have gone on to become keynote speakers in their native countries, became authors, and recognized experts irrefutably.
Clients Served: CEOS, speakers, authors, consultants, coaches with a purpose to share their message and business objective on an international level. Some notable clients include Mark Victor Hansen (author of Chicken Soup for the Soul, ½ billion books sold), Chris Okazaki who is the Tony Robbins of Japan, Dan Kennedy (author of 30 books), and has shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, and many others.
Unique Selling Proposition (USP): We help clients identify the right market for their product and/or service so they will be positioned as the clear number 1 choice in their market and business sector. The purpose of the USP is to lead to “How do you do that?”
How do we do that?
We clearly identify the right media to maximize their exposure to the right market. This is our strategic difference by getting people prepared for the media we expose to the clients. We get them trained to become media worthy and interesting. We market their products and services through print newspapers and magazines, traditional television, OTT television (ROKU, amazon, Netflix…the entire domain of on-demand viewing), online video, Podcasts, traditional radio, guaranteed speaking stages recording and capturing their message with a live audience with multiple television quality cameras. Complete branding photography is required.
Guaranteed stages with audiences are also provided outside of the initial experience of the 5-day format.
Mission: To help serious entrepreneurs identify the right message, the right market, and dominate it before their competition realizes what happened.