Jessica Steele

Managing Partner at Color More Lines

Expert Credentials

Amazon Optimization Agency Co-Owner


Jessica Steele has always thrived in situations where she could take complex processes and build teams that solve problems. She was recruited to the General Electric Corporate Leadership program as a Nuclear Field Engineer after college. She also managed several business develop projects for GE as a six sigma black belt. Using her background she created easy-to-use systems to automate and leverage as much of her own Amazon business as possible with multiple seller central accounts. Jessica was an early adopter of Amazon FBA selling on the Amazon platform 14 years ago. She was self taught on Amazon in the early years and has done everything from Retail Arbitrage, Wholesale, Liquidation as well as Private label on Amazon. That broad experience and background has proven invaluable to many brands and has served as strategic guideposts for launch new products quickly onto page one. Jessica was a beta tester for and has forged relationships with leaders of several other ecommerce sites like Groupon, eBay, and Walmart as well as in the retail space. Jessica has spoken at several Amazon mastermind events worldwide and has written two Advanced Amazon content courses. Jessica graduated with a bachelor’s of science from Massachusetts Maritime Academy.

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