Deb Cinkus

Digital Marketing & CRO Consultant | Founder & CEO at Polished Geek

  • CRO
  • B2B
  • B2C
  • eCommerce
  • Thought Leader
  • Entrepreneurship
  • Conversion Optimization
  • Joomla
  • Shopify
  • WordPress
  • WooCommerce
  • Website Personalization
  • RightMessage
  • Marketing
  • Marketing Automation
  • Customer Segmentation
  • Lead Generation
  • Lead Conversion
  • Marketing Strategy
  • Email Marketing
  • Customer Psychology
  • Content Marketing
  • Digital Marketing
  • MarTech
  • Online Marketing
  • Remote Working
  • Working Virtually
  • User Experience
  • Working From Home
  • Business
  • Women In Tech
  • Teamwork
  • Female Founder
  • Digital Nomad
  • Business Strategy
  • StoryBrand

Expert Credentials

International web industry speaker for CRO (conversion rate optimization), Website Personalization, Lead Generation, Customer Personas, Customer Segmentation Psychology, eCommerce Marketing & Joomla CMS. Also speaks on project & client management topics for small to medium web agencies. She especially loves sharing the challenges and rewards of running a 100% remote agency that lets Deb and her employees live and work anywhere in the world.


Deb Cinkus owns and manages Polished Geek, a NC-based web agency founded in 2009. Her agency helps B2B businesses clear the clutter, chaos and confusion of today's rapidly changing digital marketing environment. Deb believes that CRO shouldn't just be about improving your conversion rate. It should be about getting _clarity_ in all of your marketing, across your entire business. With Deb, CRO thinking is the foundation of everything she delivers for her clients. That's because Deb firmly believes that "Clarity Reveals Opportunity". It's her unique way of looking at CRO. Deb Cinkus is a certified Project Management Professional (PMP), certified Conversion Rate Optimization expert (ConversionXL), with wide B2B industry experience in both lead generation and eCommerce SME businesses. Her background also includes over a decade of enterprise-level experience, with several years leading multi-million dollar web application projects at Fidelity Investments. Deb has also provided professional consulting services to companies such as Sherwin-Williams, First Citizen's Bank, USAA, ABN AMRO, Chicago Board of Options Exchange, PacifiCorp & Banco Popular of Puerto Rico. Deb has previously spoken at multiple live and online web industry conferences including All Things Open, Joomla World Conference, MissingLettr's own Uppercase conference, Joomla User Group conferences & multiple Joomla Day events.